EPISODE 15: ECOMMERCE INNOVATION LAB

Cross-border eCommerce, or conducting international sales using the internet, is growing as a channel for selling to buyers abroad. eCommerce is quickly becoming a critical tool for exporters that want to engage not only on business-to-consumer sales, but also on business-to-business and business-to-government sales.
 
eCommerce is one of the hottest topics in international trade, and today Alberto interviews Joshua Halpern, Director of the eCommerce Innovation Lab at the U.S. Department of Commerce. Some of the topics discussed by Alberto and Joshua in this episode are:
 
- The nine fundamental pillars of an eCommerce export strategy
- eCommerce challenges and how to overcome them
- Free tools to find eCommerce trends worldwide
- Authenticity as a competitive advantage
- The “We’re not in Kansas anymore” moment
- Benefits of traveling for exporters
- And more!

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Resources and Services Mentioned in This Episode

eCommerce Innovation Lab
https://www.export.gov/ecommerce

Global eCommerce Specialists
https://www.export.gov/article?id=Global-eCommerce-Specialists

Global Retail Insights Network
http://www.thegrinlabs.com/

Getting to Global
​http://www.gettingtoglobal.com 

Virtual Product Pitch Program
https://www.export.gov/article?id=eCommerce-Virtual-Product-Pitch-Program

eCommerce Guide
https://www.export.gov/article?id=1-Guide-Overview
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Google Global Market Finder
http://translate.google.com/globalmarketfinder

Google Trends
https://trends.google.com/trends/

Joshua Halpern
​Director of the eCommerce Innovation Lab 

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Social Media Channels

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