THE PLANET IS YOUR MARKET. EXPORT LIKE A BOSS!
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This is a special episode because it's the first episode in which we focus on one specific country: Mexico. So, if you are thinking about exporting to Mexico or are currently exporting to Mexico, this episode is for you!
Our guest is Matt Siordia, Mexico Desk Officer at the Office of the Western Hemisphere in the International Trade Administration, which is part of the U.S. Department of Commerce. Some of the topics discussed today by Alberto and Matt are: - Reasons to export to Mexico - NAFTA benefits for exporters and how to claim its benefits - Misconceptions of doing business in Mexico - High-impact entry strategies - Overcoming cultural differences - And more!
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